BY KOREY DIXON
My brand ‘White Collar’ is inspired by the the average white collar hard working person. I want to inspire people to use everyday to their full potential, I believe that people are becoming more timid and afraid to take a risk in life. By using bold designs based around the suits of playing cards, the clothing will mirror the lifestyle it is trying to promote - encouraging young people to take chances and be daring in their attitude to their lives. White Collar is a symbol for progression - as a brand we believe you should take a chance to create a chance within your life and maybe even within the world.
I want to inspire a younger generation to become aware of their full potential and to aim bigger. CHANCE. CHANGE. CREATION. I hope my brand is successful so that it can be an example to other young people, it will show them that you can achieve your dreams and aspirations. The company White Collar in this way, becomes a symbol of success and progression to young people in Hackney. Through the promotion of my brand I will address the problem of limited opportunities available to young people in Hackney by working with AStarz to engage and support young people, providing education, employment and training opportunities for them.